The Snow Must Go On is a romantic drama Hallmark movie directed by Jeff Beesley and written by Scott Damian and Heather R. Provost. The film stars Corey Cott, Heather Hemmens, Rodrigo Beilfuss, Samantha Kendrick, and Sullivan McIntyre. Here’s everything you need to know about the filming locations and behind-the-scenes details.
The story follows Isaiah Heyward, a Broadway actor who returns home after ten years. While spending the holidays with his sister and niece, he learns that the school’s Christmas musical may get canceled. He steps in as the director and even casts himself in the show. During rehearsals, he finds love, family, and a new purpose.
The movie was released on November 28, 2025, by Hallmark Media.
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When and Where Was The Snow Must Go On Filmed?
| Film Name | The Snow Must Go On |
|---|---|
| Genres | Drama, Romance |
| Filming Locations | Winnipeg, Manitoba |
| Filming Dates | June 9–27, 2025 |
| Cinematography by | Paul Suderman |
| Release Date | November 28, 2025 |
The Snow Must Go On was filmed completely in Winnipeg, Manitoba, even though the story is set in Upstate New York. Filming took place from June 9 to June 27, 2025, using fake snow and winter effects to create a Christmas look in summer.
📍Winnipeg, Manitoba, Canada
Most of the movie was filmed in Winnipeg, which doubled for both New York City and Upstate New York. Many scenes showing the town, streets, and school were shot here. The filmmakers chose Winnipeg because it has beautiful historic buildings, friendly production rules, and experienced crews. The production team used fake snow, snow machines, and foam to turn the city into a winter wonderland. This location added charm and warmth to the Christmas story.
The famous Exchange District in downtown Winnipeg was used for outdoor scenes. This area has old brick buildings, theaters, shops, and charming streets. It helped create the feel of New York with its tall structures and lively atmosphere. This district made the movie look stylish and festive, matching the story’s Broadway theme.
Parts of the movie showing the school Christmas musical, rehearsals, and backstage moments were filmed at local school facilities in Winnipeg. These locations were chosen because they had real auditoriums and classrooms. This setting made the musical scenes feel authentic and connected well with the storyline about saving a school play.
The Snow Must Go On Behind the Scenes
To make your search for The Snow Must Go On filming even more fun, here’s a behind-the-scenes moment. The cast shared many photos from Winnipeg showing snow machines, musical rehearsals, and festive sets.
Stay tuned — we will update more behind-the-scenes details soon.
Is There Any Trailer Available for The Snow Must Go On?
Yes, the official trailer for The Snow Must Go On was released on Hallmark’s YouTube channel.
You can watch it here:
The Snow Must Go On was released on November 28, 2025, by Hallmark Channel.
FAQs
Q1: Where was The Snow Must Go On filmed?
A1: The Snow Must Go On was mainly filmed in Winnipeg, Manitoba, which doubled as New York.
Q2: What scenes were filmed in the Exchange District?
A2: Many outdoor scenes, including street views and city shots, were filmed in the Exchange District due to its historic buildings and busy atmosphere.
Q3: When did the filming for The Snow Must Go On begin?
A3: Filming began on June 9, 2025 and ended on June 27, 2025.
Q4: Can I visit the filming locations of The Snow Must Go On?
A4: Yes, you can visit places like the Exchange District and other public areas in Winnipeg. They are open to visitors year-round.
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