The horror movie It Ends is a psychological and existential road horror film directed and written by Alex Ullom. The film stars Mitchell Cole, Akira Jackson, Noah Toth, and Phinehas Yoon.
The story follows four friends who go out for a late-night food run. Their simple drive soon turns into a nightmare when they become trapped on a road that seems to have no end. As strange dangers appear around them, the friends must find a way to escape.
Although much of the movie takes place inside a Jeep Cherokee, the production used both real locations and virtual production to create the endless road. Here is everything you need to know about the filming locations of It Ends.
Four friends take a late-night drive for food, but their trip takes a terrifying turn when they become trapped on an endless highway. With no clear way out and strange threats waiting outside their Jeep, they must decide whether to keep searching for an escape or accept their fate.
It Ends premiered at the SXSW Film & TV Festival on March 7, 2025. It is scheduled for a U.S. theatrical release on August 21, 2026. The film was acquired for theatrical release by Neon.
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When and Where Was It Ends Filmed?
| Film Name | It Ends |
|---|---|
| Genres | Horror, Thriller, Psychological Horror, Drama |
| Filming Locations | Tallahassee, Gainesville, and other North Florida locations |
| Main Production Facility | Florida State University soundstage |
| Filming Region | North Florida |
| Director | Alex Ullom |
| Writer | Alex Ullom |
| Cinematography | Chris Violet |
| Release Date | August 21, 2026 |
It Ends was filmed mainly in and around Tallahassee, Florida, with additional exterior filming around Gainesville and other parts of North Florida. The production also used a soundstage at Florida State University for many of the Jeep scenes.
The movie was designed to feel as if the characters were driving forever. Instead of filming the actors inside a real moving Jeep for most of the movie, the production used virtual production technology and an LED-wall stage to create the illusion of movement.
📍Florida State University Soundstage
A large part of It Ends takes place inside a Jeep Cherokee. These scenes were not filmed inside a real vehicle driving on a highway. Instead, the production used a soundstage at Florida State University.
The filmmakers used an LED-wall virtual production setup, often called a Volume, around the stationary Jeep interior. Moving background images could be shown on the large screens, making it look as if the Jeep was traveling down a road. This helped the team create the movie’s strange and endless highway while keeping the actors inside a controlled filming space.
This setup was especially useful because the story spends so much time inside the Jeep. It also helped create the film’s tight and uneasy feeling.
📍Tallahassee, Florida
Tallahassee was one of the main real-world filming areas for It Ends. The city and the surrounding North Florida landscape were important to the production because director Alex Ullom has strong ties to the area.
The forests and roads around Tallahassee provided the natural look needed for the movie. The area’s pine and oak woodland helped create the quiet but unsettling setting seen throughout the story.
📍Gainesville, Florida
Additional outdoor scenes were filmed around Gainesville, Florida. The surrounding woodland and roadside areas helped the filmmakers build the fictional world outside the Jeep.
The North Florida landscape was a good match for the movie because the story is set around a remote road. The dense trees and isolated surroundings add to the feeling that the four friends are far away from help.
📍North Florida
The production also used other parts of North Florida for its exterior scenes. These locations helped create the remote road and forest setting seen in the movie.
The real landscapes were combined with the virtual production work at Florida State University. This allowed the film to move between realistic Florida scenery and the strange, seemingly endless highway without losing the same overall look.
When Was It Ends Filmed?
The story of It Ends began several years before its release. Alex Ullom developed the project while connected with Florida State University, where he was a student.
The original version of the project was stopped during the COVID-19 pandemic. Ullom later brought the idea back and developed it into an independent feature film.
Production eventually moved forward in North Florida, with filming centered around Tallahassee and nearby areas. The completed movie premiered at SXSW on March 7, 2025.
The film later received the Best First Feature Award at the Fantasia International Film Festival. Neon acquired the movie for its U.S. theatrical release.
It Ends Behind the Scenes
One of the most interesting parts of the production was the way the filmmakers created the moving road.
Because much of the movie takes place inside a Jeep, the team did not need to drive the vehicle for every scene. Instead, the Jeep was placed on a soundstage and surrounded by LED screens. The screens could display moving road and landscape footage, creating the feeling that the characters were traveling through North Florida.
This virtual production method also gave the filmmakers more control over the lighting. IMDb notes that gaffer Chris Violet taught himself Python to program the lights that passed by the Jeep during certain scenes.
The result helped the movie create its unusual feeling of being trapped on a road that never ends.
Is There Any Trailer Available for It Ends?
Yes. An official trailer for It Ends is available. The trailer runs for about 1 minute and 48 seconds and introduces the four friends, their strange road trip, and the terrifying situation they face on the endless highway.
It Ends is scheduled for a U.S. theatrical release on August 21, 2026. The film was acquired for theatrical release by Neon.
FAQs
Q1: Where was It Ends filmed?
A1: It Ends was mainly filmed in Tallahassee, Gainesville, and other North Florida locations. Many of the Jeep interior scenes were filmed on a soundstage at Florida State University.
Q2: Was It Ends filmed inside a real moving Jeep?
A2: No. Much of the Jeep footage was filmed on a stationary soundstage. The production used LED-wall virtual production technology to make the Jeep appear to be moving.
Q3: Where were the forest scenes in It Ends filmed?
A3: The forest and roadside scenes were filmed in the woodlands around Tallahassee, Gainesville, and other parts of North Florida.
Q4: Is the endless road in It Ends a real highway?
A4: No. The endless highway is fictional. The movie combines real North Florida landscapes with virtual production to create the strange road.
Q5: When did It Ends premiere?
A5: It Ends premiered at the SXSW Film & TV Festival on March 7, 2025.
Q6: When will It Ends be released in theaters?
A6: It Ends is scheduled for a U.S. theatrical release on August 21, 2026, through Neon.
It Ends uses a mix of real Florida locations and modern virtual production to create its frightening endless highway. Tallahassee, Gainesville, and the surrounding North Florida wilderness provide the natural setting, while the Florida State University soundstage helped bring the Jeep scenes to life.
The combination of real forests, controlled studio filming, and LED-wall technology gives It Ends a unique look. For fans of horror movies with strange roads, isolated settings, and mysterious threats, the filming process is just as interesting as the story itself.
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